Development of a sustainable brand identity model : fostering the implementation of SDGs in the Brazilian power sector
Adriana Cristina Ferreira Caldana, Marina Lourenção, Caroline Krüger, Adriana Fiorani Pennabel and Neusa Maria Bastos Fernandes dos Santos
| Year of publication: |
2022
|
|---|---|
| Authors: | Caldana, Adriana Cristina Ferreira ; Lourenção, Marina Toledo de Arruda ; Kruger, Caroline ; Pennabel, Adriana Fiorani ; Santos, Neusa Maria Bastos Fernandes dos |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 9, p. 3008-3029
|
| Subject: | Brand identity | Brazilian electrical sector | Sustainable brand identity model | Sustainable development goals implementation | Sustainable marketing | Brasilien | Brazil | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Sustainable Development Goals | Sustainable development goals | Elektrizitätswirtschaft | Electric power industry | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-06-2021-0363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231621