Development of a Theory of Retailer Response to Manufacturers' Everyday Low Cost Programs
| Year of publication: |
1998
|
|---|---|
| Authors: | Manning, Kenneth C. ; Bearden, William O. ; Rose, Randall L. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 74.1998, 1, p. 107-138
|