Development of an empirical framework of customer loyalty in the mobile telecommunications sector

Rituraj Saroha and Saloni Pawan Diwan

Year of publication:	2020
Authors:	Saroha, Rituraj ; Diwan, Saloni Pawan
Subject:	Customer Loyalty \| Indian Telecom Sector \| Net Promoter Scores \| Structural Equation Modelling \| Beziehungsmarketing \| Relationship marketing \| Mobilkommunikation \| Mobile communications \| Indien \| India \| Telekommunikationssektor \| Telecommunications industry \| Strukturgleichungsmodell \| Structural equation model \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Telekommunikation \| Telecommunications \| Kundenbindung \| Customer retention

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/0965254X.2019.1569110 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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