Development of long-term B2B customer relationships : the role of self-disclosure and relational cost/benefit evaluation
Year of publication: |
2022
|
---|---|
Authors: | Koponen, Jonna Pauliina ; Julkunen, Saara Maria |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 13, p. 194-235
|
Subject: | B2B relationship selling | Cost and reward evaluation | Costs and rewards | Customer relationships | Self-disclosure | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
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