Development of marketing capabilities scale in banking sector
Hardeep Chahal and Jagmeet Kaur
| Year of publication: |
2014
|
|---|---|
| Authors: | Chahal, Hardeep ; Kaur, Jagmeet |
| Published in: |
Measuring business excellence : the journal of organizational performance management. - Bingley : Emerald Group Publ., ISSN 1368-3047, ZDB-ID 2038133-5. - Vol. 18.2014, 4, p. 65-85
|
| Subject: | Marketing capabilities | Outside-in | Inside-out | Spanning capabilities | Marketing | Bank | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467530