Development of marketing strategy

The monograph examines the marketing strategic planning of business, public and municipal authorities. Suggested meth-odology for the development of strategic marketing organizations, business, public and municipal authorities

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Other Persons:	Alekseevna, Morozova Galina (contributor)
Institutions:	Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Subject:	Principles and methods of strategic plan-ning and management \| methodological tools of marketing strategy development of business \| state and municipal struc-tures \| marketing audit \| matrix methods of marketing strategy development \| the analysis of specific strategies organiza-tions

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Extent:	application/pdf
Series:	Published Papers.
Type of publication:	Book / Working Paper
Classification:	M - Business Administration and Business Economics; Marketing; Accounting
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010695905