Development of retailers' own label products in Taiwan
Amelia Yuen Shan Au-Yeung and Jessica Lu
| Year of publication: |
2009
|
|---|---|
| Authors: | Au-Yeung, Amelia Yuen Shan ; Lu, Jessica |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 4, p. 540-554
|
| Subject: | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003905851