Development of the Sales Function in Banking

This article reviews the acceptance of selling and the introduction of sales management within the UK clearing banks. It discusses approaches for the organisation and management of the sales function, the identification of sales training needs and their satisfaction through a combination of external and internal resources.

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Year of publication:	1983
Authors:	Cheese, John
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 1.1983, 2, p. 18-26
Publisher:	MCB UP Ltd
Subject:	United Kingdom \| Bank Marketing \| Sales Management

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010722 [DOI]
Source:	Other ZBW resources

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