Development of trust scores in social media (TSM) algorithm and application to advertising practice and research
Year of publication: |
April-June 2017
|
---|---|
Authors: | Roy, Atanu ; Huh, Jisu ; Pfeuffer, Alexander ; Srivastava, Jaideep |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 2, p. 269-282
|
Subject: | Social Web | Social web | Vertrauen | Confidence | Algorithmus | Algorithm |
-
Online network revenue management using Thompson sampling
Johnson, Kris, (2015)
-
Algorithms, platforms, and ethnic bias : a diagnostic model
Silva, Selena, (2019)
-
Mitigating adverse effects of using online social networks
Paul, Thomas, (2016)
- More ...
-
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander, (2021)
-
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander, (2021)
-
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin, (2023)
- More ...