DEVELOPMENT - Service Design via the Global Web: Global Companies Serving Locl Markets - Maintaining a consistently on-brand web presence is particularly tough for global businesses, and it is predominantly a service issue. Before launching a global web presence, it's important to answer some basic questions about the company's under-standing of globalization.
| Year of publication: |
2008
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|---|---|
| Authors: | Gillespie, Brian |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 19.2008, 1, p. 44-52
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