Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Ibrahim Abosag; Peter Naudé
| Year of publication: |
2014
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|---|---|
| Authors: | Abosag, Ibrahim ; Naudé, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 6, p. 887-896
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| Subject: | Interpersonal liking | Guanxi | Et-Moone | Trust | Social reputation | Soziales Netzwerk | Social network | Vertrauen | Confidence | Soziale Beziehungen | Social relations | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Reputation | China | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410714