Development Strategies of Qin Pepper Industry in Shaanxi Province in Northwest China

Qin pepper, a famous local agricultural product of Shaanxi Province, has grown in Guanzhong Area for several hundred years. In recent years, Qin pepper industry has already made considerable progresses, but it also faces many challenges. To ensure a stable planting area of over 100 000 hm2, a total output of 1.85 million tons and a ratio of 1:2:2 among freshly used peppers, dried peppers and processed peppers in 2015, on the basis of full investigation, expert argumentation as well as research and analysis, industrialization modes of “leading enterprise + agricultural department + baseâ€, “leading enterprise + agricultural company†and “leading enterprise + specialized cooperative†are presented herein, on the principle of “appropriate centralization, scale development, company operation, and plate promotion†and in accordance with the general idea of “stabilizing area, optimizing layout; relying on technology, highlighting superior quality; leading by enterprises, and improving efficiencyâ€. Some development strategies including “optimizing layout to facilitate plate promotion; increasing science and technology input to improve industrial competitiveness; supporting leading enterprises to accelerate industrialization process; promoting industrial certification to make well-known brands†are also put forward herein.