Developments in mobile commerce: marketing opportunities create the need for risk awareness and management
Patrick L. Brockett, Linda L. Golden & Anji Song
| Year of publication: |
2017
|
|---|---|
| Authors: | Brockett, Patrick L. ; Golden, Linda L. ; Song, Anji |
| Published in: |
Special topics in economics & management. - Athens : Athens Institute for Education & Research, ISBN 978-960-598-103-7. - 2017, p. 57-82
|
| Subject: | Mobile Business | Mobile business | Risikomanagement | Risk management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099564