Devising a branding model for multipurpose mega-projects in entertainment, residential, tourism, and sport in Iran
Ali Divandari and Amir Ekhlassi; Kamal Rahmani
| Year of publication: |
2014
|
|---|---|
| Authors: | Divandari, Ali ; Ekhlassi, Amir ; Rahmani, Kamal |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 1, p. 73-91
|
| Subject: | Branding process | event/place/destination branding | grounded theory | Iran | megaprojects of tourism | Markenführung | Brand management | Markenimage | Brand image | Tourismus | Tourism | Grounded Theory | Grounded theory | Sportmarketing | Sports marketing | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237294