Diagnosing and treating segmentation barriers in business-to-business-markets
Sally Dibb
| Year of publication: |
2003
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|---|---|
| Authors: | Dibb, Sally |
| Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 20.2003, 4, p. 40-46
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| Subject: | Lieferantenmanagement | Supplier relationship management | Marktsegmentierung | Market segmentation | Baumaschinenindustrie | Construction machinery industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001930309