Diagnosing Customer Comparisons of Competitors' Marketing Mix Strategies
| Year of publication: |
1994
|
|---|---|
| Authors: | Woodside, Arch G. ; Wilson, Elizabeth J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 31.1994, 2-3, p. 133-144
|