Diagnosing customer comparisons of competitors' marketing mix strategies
| Year of publication: |
1994
|
|---|---|
| Authors: | Woodside, Arch G. ; Wilson, Elizabeth J. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 133-144
|
| Publisher: |
Elsevier |