Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
| Year of publication: |
1998
|
|---|---|
| Authors: | Botschen, Günther ; Hemetsberger, Andrea |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 42.1998, 2, p. 151-160
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