Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
| Year of publication: |
1998
|
|---|---|
| Authors: | Botschen, Gunther ; Hemetsberger, Andrea |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 42.1998, 2, p. 151-159
|
| Publisher: |
Elsevier |