Diagnostic tool for rating suitable partners in licensing agreements
Maurizio Catulli, Arvin Annia and Alistair Ingleby
| Year of publication: |
2007
|
|---|---|
| Authors: | Catulli, Maurizio ; Annia, Arvin ; Ingleby, Alistair |
| Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 2420635-0. - Vol. 1.2007/08, 1, p. 55-65
|
| Subject: | Beziehungsmarketing | Relationship marketing | Internationaler Markteintritt | International market entry | Lizenz | Licence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003700992