Diagnostic tool for rating suitable partners in licensing agreements
Maurizio Catulli, Arvin Annia and Alistair Ingleby
| Year of publication: |
2007
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| Authors: | Catulli, Maurizio ; Annia, Arvin ; Ingleby, Alistair |
| Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 24206350. - Vol. 1.2007/08, 1, p. 55-65
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009883886