Diagnostics of development of a franchise network in the economic system of the region

The article provides main results of the study of theoretical and practical aspects of development of small business in the economic system of the region by means of formation of franchise networks. It develops a theory and methods of selection of the strategy of development of subjects of the small business in the region on the basis of the set goals of entrepreneurial activity, which allows assessment of expediency of creation of franchise networks in the region. The obtained scientific results allow development of activity of representatives of the small business by means of franchise, based on observance of interests of development of economy of each Ukrainian region.