Dictionnaire de marketing
Thérèse Albertini ; Jean-Pierre Helfer ; Jacques Orsoni
| Year of publication: |
2003 ; 2. éd.
|
|---|---|
| Authors: | Albertini, Thérèse ; Helfer, Jean-Pierre ; Orsoni, Jacques |
| Publisher: |
Paris : Vuibert |
| Subject: | Marketing | Wörterbuch |
| Extent: | VII, 221 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-7117-7828-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004779236