Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Saerom Lee, Hans Baumgartner and Karen Page Winterich
| Year of publication: |
July 2018
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|---|---|
| Authors: | Lee, Saerom ; Baumgartner, Hans ; Winterich, Karen Page |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 3, p. 412-436
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| Subject: | Moral values | Fairness | Luxury consumption | Consumption resources | Brand attitude | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917268