Die Bewertung internationaler Marken auf Basis der hedonischen Theorie
von Matthias Sander
| Year of publication: |
1994
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|---|---|
| Authors: | Sander, Matthias |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 16.1994, 4, p. 234-245
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| Subject: | Handelsmarke | Store brand | Hedonischer Preisindex | Hedonic price index | Theorie | Theory | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001173622