Die Werbung ist tot - lang lebe die Werbung : [über 200 Kampagnen für moderne Märkte]
Tom Himpe. Vorw. von Will Collin
| Alternative title: | Advertising is dead - long live Advertising <dt.> |
|---|---|
| Year of publication: |
2006
|
| Authors: | Himpe, Tom |
| Other Persons: | Collin, Will (contributor) |
| Publisher: |
München : Stiebner |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Strukturwandel | Medien | Innovation | Werbekampagne |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 224 S zahlr. Ill 285 mm x 245 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bildband |
| Language: | German |
| ISBN: | 978-3-8307-1325-8 ; 3-8307-1325-8 |
| Classification: | Marketing ; Graphikdesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003323128