Extent:
VII, 154 S.
Ill., graph. Darst.
Series:
Type of publication: Book / Working Paper
Language: German
Notes:
In German
ISBN: 978-3-486-71477-7 ; 978-3-486-59730-1
Other identifiers:
10.1524/9783486714777 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014509264