Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research

We conducted a survey to examine differences among health-related decision-making consumer segments with regard to knowledge, skills, attitudes, and behaviors pertinent to comparative effectiveness research (CER). Four consumer segments that were defined based on levels of skills and motivation varied with regard to opinions and behaviors. Effective translation and dissemination of CER will require the development of approaches tailored to different consumer segments.

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Year of publication:	2014-12-30
Authors:	Williams, Sunyna S. ; Frost, Sloane L.
Institutions:	Mathematica Policy Research
Subject:	consumer engagement \| consumer segments \| decision-making motivation \| decision-making skills \| healthcare decision-making

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Extent:	text/html
Series:	Mathematica Policy Research Reports.
Type of publication:	Book / Working Paper
Classification:	I - Health, Education, and Welfare
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011262256