Differences between retailers' and consumers' perceptions
Peter J. McClure and John K. Ryans jr.
| Year of publication: |
1968
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|---|---|
| Authors: | McClure, Peter J. ; Ryans jr., John K. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 5.1968, 1, p. 35-40
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| Subject: | Verbraucher | Marktpsychologie | Einzelhandel | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002392901