Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Heather Markham Kim, Jawad Abbas, Muhammad Zia Ul Haq, JungHoon (Jay) Lee and Jinsoo Hwang
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Heather Markham ; Abbas, Jawad ; Ul Haq, Muhammad Zia ; Lee, JungHoon ; Hwang, Jinsoo |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 7, p. 1774-1788
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| Subject: | Brand love | Brand modernity | Intentions to use | Robot servers | Word-of-mouth | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Roboter | Robot | Markenführung | Brand management | Emotion | Markenartikel | Brand | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2022-0214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315894