Differences between stayers, switchers, and heavy switchers : a study in the telecommunications service market
Antonio Carrizo Moreira, Pedro Miguel Silva and Victor F. Moutinho
| Year of publication: |
2016
|
|---|---|
| Authors: | Moreira, António Carrizo ; Silva, Pedro Miguel ; Moutinho, Victor Ferreira |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 6, p. 843-862
|
| Subject: | Satisfaction | Trust | Service quality | Loyalty | Heavy switchers | Stayers | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison | Deutschland | Germany | Telekommunikation | Telecommunications | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-07-2015-0128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572236