Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Claire M. Segijn and Iris van Ooijen
| Year of publication: |
2022
|
|---|---|
| Authors: | Segijn, Claire M. ; Ooijen, Iris van |
| Subject: | knowledge | online behavioural advertising | perceived costs and benefits | Personalization | synced advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Personalisierung | Wahrnehmung | Perception |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1857297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872756