Differences in consumer preferences when facing branded versus non-branded choices
David Ubilava, Kenneth A. Foster, Jayson L. Lusk and Tomas Nilsson
| Year of publication: |
2011
|
|---|---|
| Authors: | Ubilava, David ; Foster, Kenneth Alan ; Lusk, Jayson L. ; Nilsson, Tomas |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 2, p. 61-70
|
| Subject: | Markenführung | Brand management | Gattungsmarke | Generic brand | Markenimage | Brand image | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Schweinemarkt | Pig market | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009124721