Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
| Year of publication: |
2009
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|---|---|
| Authors: | Hung, Iris W. ; Wyer, Robert S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 3, p. 421
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