Different approaches to foreign market entry between users and non-users of trade missions
by F. H. Rolf Seringhaus and Charles S. Mayer
| Year of publication: |
1988
|
|---|---|
| Authors: | Seringhaus, F. H. Rolf |
| Other Persons: | Mayer, Charles S. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 22.1988, 10, p. 7-18
|
| Subject: | Internationale Betriebswirtschaftslehre | International business research | Auslandshandelskammer | International chamber of commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001075994