Different Cultural Values Reflected in Customer Value Perceptions of Products: A Comparative Study of Chinese & American
| Year of publication: |
2003
|
|---|---|
| Authors: | Huang, Chih-Wen ; Tai, Ai-Ping |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 28.2003, 1, p. 37
|