Different : escaping the competitive herd ; standing out in a world where conformity reigns but exceptions rule
Youngme Moon
| Year of publication: |
c 2010 ; 1st ed
|
|---|---|
| Authors: | Moon, Youngme |
| Publisher: |
New York : Crown Publishers |
| Subject: | Wettbewerb | Competition | Marketing | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 268 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 1004 |
| ISBN: | 978-0-307-46085-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874833