Different : Escaping the competitive herd ; Standting out in a world where conformity reigns but exceptions rule
Youngme Moon. Ill. by Lynn Carruthers
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Moon, Youngme |
| Publisher: |
New York, NY : Crown Business |
| Subject: | Wettbewerb | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 268 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-307-46085-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004959370