The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model
Year of publication: |
2024
|
---|---|
Authors: | Khan Md. Raziuddin Taufique ; Sabbir, Md. Mahiuddin ; Quinton, Sarah ; Andaleeb, Syed Saad |
Subject: | Customer behaviour | E-retail management | Hedonic attribute | Perceived enjoyment | Technology acceptance | Web-based retailing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Hedonischer Preisindex | Hedonic price index | Electronic Commerce | E-commerce |
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