Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Satish Nambisan; Robert A. Baron
| Year of publication: |
2010
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|---|---|
| Authors: | Nambisan, Satish ; Baron, Robert A. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 21.2010, 2, p. 554-572
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| Subject: | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Social Web | Social web | Sozialkapital | Social capital | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964615