Different roles of two kinds of digital coexistence : the impact of social presence on consumers' purchase intention in the live streaming shopping context
Nianlin Li, Changchun Xuan, Rui Chen
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Nianlin ; Xuan, Changchun ; Chen, Rui |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103890, p. 1-15
|
| Subject: | Consumer experience | Live streaming shopping | Loneliness | Purchase intention | Social presence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114731