Different types of online social exchanges : effects on online sellers' sales performance
Year of publication: |
2024
|
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Authors: | Chen, Yi ; Boh, Wai Fong ; Mo, Jiahui |
Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 6, Art.-No. 104003, p. 1-13
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Subject: | E-commerce | Online community | Sales performance | Social exchange | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | Austauschtheorie | Social exchange theory | Verkaufspersonal | Salespeople | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Arbeitsleistung | Job performance | Absatz | Sales |
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