Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
Hyojin Kim; Chunsik Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Hyojin ; Lee, Chunsik |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 6.2012, 1, p. 4-22
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010005812