Differential effects of multidimensional review evaluations on product sales for mainstream vs. Niche products
Year of publication: |
2023
|
---|---|
Authors: | Zheng, Xin ; Cao, Jisu ; Hong, Yili ; Yang, Sha ; Ren, Xingyao |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 2, p. 833-856
|
Subject: | Online reviews | multi-dimensional ratings | product sales | mainstream product | niche product | dominant dimension |
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