Differential effects of online review characteristics on innovators and imitators in new product adoption
Qiuli Su and Jianan Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Su, Qiuli ; Wu, Jianan |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 7, p. 1338-1357
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| Subject: | new product adoption | online reviews | text mining | User-generated content | Innovation | Virales Marketing | Viral marketing | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Imitationsstrategie | Imitation strategy | Produktqualität | Product quality | Kundenintegration | Customer integration | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.2017135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417500