Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Arvind Sahay and Anandan Pillai
| Year of publication: |
2009
|
|---|---|
| Authors: | Sahay, Arvind ; Pillai, Anandan |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 1.2009, 2/3, p. 77-94
|
| Subject: | Vertriebskosten | Distribution costs | Werbung | Advertising | Tobins Q | Tobin's Q | Markenführung | Brand management | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908415