Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Year of publication: |
2009
|
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Authors: | Sahay, Arvind ; Pillai, Anandan |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 1.2009, 2/3, p. 77-94
|
Subject: | Vertriebskosten | Distribution costs | Werbung | Advertising | Tobins Q | Tobin's Q | Markenführung | Brand management | Indien | India |
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