Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Woojung Chang, George R. Franke, Timothy D. Butler, Carolyn F. Musgrove, and Alexander E. Ellinger
| Year of publication: |
2014
|
|---|---|
| Authors: | Chang, Woojung ; Franke, George R. ; Butler, Timothy D. ; Musgrove, Carolyn F. ; Ellinger, Alexander E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 3, p. 235-249
|
| Subject: | Marketingmanagement | Marketing management | Innovation | Unternehmenserfolg | Firm performance | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392231