Differentiate or Imitate? The Role of Context-Dependent Preferences
| Year of publication: |
2013
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|---|---|
| Authors: | Narasimhan, Chakravarthi ; Turut, Özge |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 3, p. 393-410
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