Differentiated effect of advertising : joint vs. separate consumption
Sangwon Park; Juan L. Nicolau
| Year of publication: |
2015
|
|---|---|
| Authors: | Park, Sangwon ; Nicolau, Juan L. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 107-114
|
| Subject: | Destination advertising | Cooperative advertising | Hierarchical decision making | Destination choice | Random coefficient logit model | Werbung | Advertising | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010499490