Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm
Olutayo Otubanjo
| Year of publication: |
2018
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|---|---|
| Authors: | Otubanjo, Olutayo |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 15.2018, 2, p. 7-26
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987777